Having tasted stardom and the highs and lows of the music industry when he was a member of the group XYZee, you can probably guess how Lexx’s approaches his music writing process and making hit records. He’s recently released a few records but they never made any impact in the music scene.
Wanjiru is a single that I see moving places with the right push and promotion. This could be the ‘it” single for Lexx. We’ll just have to see how they do the marketing of the song. Lexx’s managers, booking agents and publicists should be working overtime to push the record. Those days of just releasing music and hoping the record to naturally get to the masses is long gone.
Good production by Ogopa Djs. This joint is not linked to any upcoming projects, but fans can of course, keep locked to GetMziki for all the latest. The official video should be released this week. A big thanks to our street connect for all the new music. For all those wanting the instrumental, leave a comment and we will make it happen.
Tip 3 for artists: No Knowledge of the Music Industry
The industry is changing almost everyday. Still, there are certain elements that remain the same. You need to understand this game and what drives it. It’s easy to be an outsider looking in, watching your favorite artist on media and thinking that you’ll put your video on YouTube, get a million views, start touring, and become rich. Do you know what actually happens behind closed doors for that “magic” to take place? Do you know anything about marketing and promotion? Do you know the roles managers, booking agents, publicists, accountants, and lawyers play in an artist’s life? Do you know licensing and collecting royalties for your music? Have you ever participated in a business meeting or negotiated deals with industry execs? Many of them say that the music business is 20% music, 80% business. Get educated.
Listen to the track below:
[audio:http://www.getmziki.com/wp-content/uploads/2012/09/Lexx_Kinyua_Wanjiru.mp3]Click HERE to Download the track (RIGHT CLICK AND SAVE AS)
